{"id":1227,"date":"2023-10-24T12:28:00","date_gmt":"2023-10-24T18:28:00","guid":{"rendered":"https:\/\/blog.pulpos.com\/?p=1227"},"modified":"2026-06-18T12:55:01","modified_gmt":"2026-06-18T18:55:01","slug":"planograma","status":"publish","type":"post","link":"https:\/\/blog.pulpos.com\/planograma\/","title":{"rendered":"\u00bfQu\u00e9 es un planograma? \ud83d\udcc8"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00bfAlguna vez te has preguntado c\u00f3mo las tiendas deciden d\u00f3nde ubicar cada producto en los estantes?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No es una decisi\u00f3n aleatoria, \u00a1ni mucho menos! Es aqu\u00ed donde entra en juego el <strong>planograma<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tienes un negocio o simplemente te interesa el mundo del retail, sigue leyendo, porque esto te va a interesar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El planograma, en esencia, es una herramienta visual que nos permite <strong>optimizar la disposici\u00f3n de productos<\/strong> en un espacio determinado, ya sea una g\u00f3ndola, un estante o incluso un local entero.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este dise\u00f1o se basa en estudios de comportamiento del consumidor y en la estrategia de marketing del negocio.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Temas en este art\u00edculo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #00a4ae;color:#00a4ae\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #00a4ae;color:#00a4ae\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.pulpos.com\/planograma\/#Claves_del_articulo_%F0%9F%93%8C\" >Claves del art\u00edculo \ud83d\udccc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.pulpos.com\/planograma\/#%C2%BFPor_que_es_importante_un_planograma_%F0%9F%A4%94\" >\u00bfPor qu\u00e9 es importante un planograma? \ud83e\udd14<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.pulpos.com\/planograma\/#%C2%BFComo_se_disena_un_planograma_efectivo_%F0%9F%93%90\" >\u00bfC\u00f3mo se dise\u00f1a un planograma efectivo? \ud83d\udcd0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.pulpos.com\/planograma\/#Tipos_de_planogramas_%F0%9F%93%8A\" >Tipos de planogramas \ud83d\udcca<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.pulpos.com\/planograma\/#Planogramas_horizontales\" >Planogramas horizontales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.pulpos.com\/planograma\/#Planogramas_verticales\" >Planogramas verticales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.pulpos.com\/planograma\/#Planogramas_por_bloques\" >Planogramas por bloques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.pulpos.com\/planograma\/#Planogramas_basados_en_el_flujo_del_cliente\" >Planogramas basados en el flujo del cliente<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.pulpos.com\/planograma\/#Tecnologia_y_planogramas_%F0%9F%96%A5%EF%B8%8F\" >Tecnolog\u00eda y planogramas \ud83d\udda5\ufe0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.pulpos.com\/planograma\/#Conclusion_%F0%9F%8C%9F\" >Conclusi\u00f3n \ud83c\udf1f<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Claves_del_articulo_%F0%9F%93%8C\"><\/span><strong>Claves del art\u00edculo \ud83d\udccc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definici\u00f3n de planograma:<\/strong> Representaci\u00f3n gr\u00e1fica que muestra la disposici\u00f3n ideal de los productos en un espacio comercial. Sirve para maximizar las ventas y mejorar la experiencia del cliente.<\/li>\n\n\n\n<li><strong>Importancia del planograma:<\/strong> No solo ayuda a impulsar las ventas, sino que tambi\u00e9n garantiza que los clientes encuentren lo que buscan de manera r\u00e1pida y sencilla.<\/li>\n\n\n\n<li><strong>Tipos de planogramas:<\/strong> Existen diferentes tipos, dependiendo del tipo de producto y del espacio en cuesti\u00f3n. M\u00e1s adelante, te explicar\u00e9 algunos de ellos.<\/li>\n\n\n\n<li><strong>Implementaci\u00f3n del planograma:<\/strong> Una cosa es dise\u00f1ar el planograma y otra muy distinta es llevarlo a la pr\u00e1ctica. Te dar\u00e9 algunos consejos para hacerlo de forma efectiva.<\/li>\n\n\n\n<li><strong>Tecnolog\u00eda y planogramas:<\/strong> Hoy en d\u00eda, existen herramientas tecnol\u00f3gicas que facilitan la creaci\u00f3n y gesti\u00f3n de planogramas. Y s\u00ed, en <strong>Pulpos<\/strong> contamos con ellas.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_es_importante_un_planograma_%F0%9F%A4%94\"><\/span><strong>\u00bfPor qu\u00e9 es importante un planograma? \ud83e\udd14<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Imagina que entras a una tienda buscando tu cereal favorito y, al llegar al pasillo de cereales, te encuentras con un desorden total: cereales de chocolate al lado de productos para diab\u00e9ticos, marcas premium junto a opciones econ\u00f3micas, etc. Probablemente, te sentir\u00edas frustrado y podr\u00edas incluso abandonar la b\u00fasqueda. Aqu\u00ed es donde la <strong>importancia del planograma<\/strong> se hace evidente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando los productos est\u00e1n organizados de manera l\u00f3gica, siguiendo un planograma bien dise\u00f1ado:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Facilitan la compra:<\/strong> El cliente encuentra lo que busca de manera r\u00e1pida.<\/li>\n\n\n\n<li><strong>Estimulan compras impulsivas:<\/strong> Al estar expuestos productos relacionados o complementarios.<\/li>\n\n\n\n<li><strong>Maximizan el uso del espacio:<\/strong> Aprovechando cada cent\u00edmetro de estante de manera \u00f3ptima.<\/li>\n\n\n\n<li><strong>Optimizan el inventario:<\/strong> Se reducen los productos con baja rotaci\u00f3n y se priorizan los de mayor demanda.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, desde el punto de vista del negocio, contar con un buen planograma facilita la reposici\u00f3n de productos, evita el desabastecimiento y permite adaptarse r\u00e1pidamente a cambios en las tendencias de consumo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_se_disena_un_planograma_efectivo_%F0%9F%93%90\"><\/span><strong>\u00bfC\u00f3mo se dise\u00f1a un planograma efectivo? \ud83d\udcd0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dise\u00f1ar un planograma efectivo no es tarea sencilla. Se requiere de un <strong>an\u00e1lisis detallado<\/strong> del comportamiento del consumidor, del tipo de productos que se ofrecen y del espacio disponible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los pasos b\u00e1sicos para dise\u00f1ar un planograma son:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Estudio del p\u00fablico objetivo:<\/strong> Conocer a tus clientes es fundamental. \u00bfQu\u00e9 buscan? \u00bfQu\u00e9 les gusta? \u00bfC\u00f3mo se mueven dentro del establecimiento?<\/li>\n\n\n\n<li><strong>An\u00e1lisis del espacio:<\/strong> Medir y conocer el espacio con el que cuentas es esencial para optimizar su uso.<\/li>\n\n\n\n<li><strong>Selecci\u00f3n de productos:<\/strong> Priorizar aquellos que tienen mayor demanda o aquellos que se quieren promocionar.<\/li>\n\n\n\n<li><strong>Dise\u00f1o del planograma:<\/strong> Con la informaci\u00f3n recabada, se procede a dise\u00f1ar la disposici\u00f3n de los productos.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Y hablando de herramientas que te pueden ayudar en este proceso, en <strong>Pulpos<\/strong> te ofrecemos un <a href=\"https:\/\/pulpos.com\/?utm_source=blog&#038;utm_medium=search&#038;utm_campaign=blogincontentlinks\/\">sistema de punto de venta<\/a> que puede ser tu aliado perfecto. Adem\u00e1s de ayudarte a llevar un control de inventarios y ventas, tambi\u00e9n puedes iniciar una prueba gratis y descubrir c\u00f3mo podemos ayudarte a mejorar la experiencia de compra de tus clientes. \ud83d\ude09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipos_de_planogramas_%F0%9F%93%8A\"><\/span><strong>Tipos de planogramas \ud83d\udcca<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si bien todos los planogramas persiguen un objetivo similar, <strong>no todos son iguales<\/strong>. Dependiendo del tipo de producto, del espacio y del objetivo espec\u00edfico, se puede optar por diferentes tipos de planogramas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planogramas_horizontales\"><\/span><strong>Planogramas horizontales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Estos se basan en la disposici\u00f3n de productos de izquierda a derecha en los estantes. Es muy com\u00fan en categor\u00edas donde los productos son similares entre s\u00ed, como por ejemplo, los refrescos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planogramas_verticales\"><\/span><strong>Planogramas verticales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed, los productos se disponen de arriba a abajo. Este tipo es com\u00fan en categor\u00edas donde se quiere mostrar una <strong>progresi\u00f3n o jerarqu\u00eda<\/strong>, por ejemplo, productos de cuidado de piel, desde limpiadores hasta cremas especiales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planogramas_por_bloques\"><\/span><strong>Planogramas por bloques<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se agrupan productos similares o complementarios en un bloque espec\u00edfico del estante. As\u00ed, si un cliente busca un tipo de producto, encontrar\u00e1 f\u00e1cilmente otras opciones o complementos cerca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planogramas_basados_en_el_flujo_del_cliente\"><\/span><strong>Planogramas basados en el flujo del cliente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de planograma se dise\u00f1a considerando c\u00f3mo se mueve el cliente dentro de la tienda, garantizando que se encuentre con productos destacados o promociones en puntos estrat\u00e9gicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elegir el tipo correcto depender\u00e1 del <strong>an\u00e1lisis previo<\/strong> que se haya realizado sobre los h\u00e1bitos de los clientes y el tipo de productos que se venden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tecnologia_y_planogramas_%F0%9F%96%A5%EF%B8%8F\"><\/span><strong>Tecnolog\u00eda y planogramas \ud83d\udda5\ufe0f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La tecnolog\u00eda ha revolucionado la manera en que se dise\u00f1an y se implementan los planogramas. Antes, este proceso sol\u00eda ser manual y muy laborioso. Pero hoy en d\u00eda, gracias a softwares y aplicaciones especializadas, es posible <strong>dise\u00f1ar planogramas con precisi\u00f3n<\/strong> y adaptarlos r\u00e1pidamente seg\u00fan las necesidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En <strong><a href=\"https:\/\/pulpos.com\/?utm_source=blog&#038;utm_medium=search&#038;utm_campaign=blogincontentlinks\/\">Pulpos<\/a><\/strong>, somos testigos de c\u00f3mo la tecnolog\u00eda puede hacer la vida de los comerciantes mucho m\u00e1s f\u00e1cil. Nuestra plataforma te permite tener un <a href=\"https:\/\/pulpos.com\/gestion-de-inventario\/?utm_source=blog&#038;utm_medium=search&#038;utm_campaign=blogincontentlinks\/\">control preciso de tus inventarios<\/a>, conocer qu\u00e9 productos son los m\u00e1s vendidos y cu\u00e1les no, y con esa informaci\u00f3n, puedes <strong>optimizar tu planograma<\/strong> para reflejar las preferencias de tus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, con herramientas tecnol\u00f3gicas, es posible simular diferentes escenarios y evaluar cu\u00e1l ser\u00eda el <a href=\"https:\/\/pulpos.com\/punto-de-venta\/?utm_source=blog&#038;utm_medium=search&#038;utm_campaign=blogincontentlinks\/\">impacto en las ventas<\/a> antes de hacer cambios f\u00edsicos en la tienda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_%F0%9F%8C%9F\"><\/span><strong>Conclusi\u00f3n \ud83c\udf1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El planograma no es solo un dibujo bonito de c\u00f3mo deben ir los productos en un estante.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es una <strong>herramienta estrat\u00e9gica<\/strong> que, bien utilizada, puede impulsar las ventas, mejorar la experiencia del cliente y optimizar el espacio y el inventario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esperamos que este art\u00edculo te haya brindado una visi\u00f3n clara sobre la importancia y utilidad de los planogramas en el mundo del retail.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y recuerda, si buscas herramientas que te ayuden en este proceso, no dudes en echar un vistazo a lo que ofrecemos en <strong><a href=\"https:\/\/pulpos.com\/punto-de-venta\/?utm_source=blog&#038;utm_medium=search&#038;utm_campaign=blogincontentlinks\/\">Pulpos<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y ahora, \u00a1te toca a ti! Si te ha gustado este art\u00edculo, <strong>comparte<\/strong> con tus colegas y amigos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, nos encantar\u00eda leer tus comentarios, experiencias y consejos sobre planogramas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Hasta la pr\u00f3xima! \ud83d\ude80<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfAlguna vez te has preguntado c\u00f3mo las tiendas deciden d\u00f3nde ubicar cada producto en los estantes?&nbsp; No es una decisi\u00f3n aleatoria, \u00a1ni mucho menos! Es aqu\u00ed donde entra en juego el planograma.&nbsp; Si tienes un negocio o simplemente te interesa el mundo del retail, sigue leyendo, porque esto te va a interesar. El planograma, en [&hellip;]<\/p>\n","protected":false},"author":228603401,"featured_media":1235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","pulpos_actualizado":"2023-10-24 12:28:00","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":5490,"font":"oswald","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[121891],"tags":[],"class_list":["post-1227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos-para-emprendedores"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es un planograma? \ud83d\udcc8 - Pulpos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pulpos.com\/blog\/planograma\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es un planograma? \ud83d\udcc8 - Pulpos\" \/>\n<meta property=\"og:description\" content=\"\u00bfAlguna vez te has preguntado c\u00f3mo las tiendas deciden d\u00f3nde ubicar cada producto en los estantes?&nbsp; No es una decisi\u00f3n aleatoria, \u00a1ni mucho menos! Es aqu\u00ed donde entra en juego el planograma.&nbsp; Si tienes un negocio o simplemente te interesa el mundo del retail, sigue leyendo, porque esto te va a interesar. 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