{"id":513,"date":"2023-02-10T11:16:21","date_gmt":"2023-02-10T17:16:21","guid":{"rendered":"https:\/\/blog.pulpos.com\/?p=513"},"modified":"2024-06-22T15:49:19","modified_gmt":"2024-06-22T21:49:19","slug":"las-4-claves-fundamentales-para-una-farmacia-rentable","status":"publish","type":"post","link":"https:\/\/blog.pulpos.com\/las-4-claves-fundamentales-para-una-farmacia-rentable\/","title":{"rendered":"Las 4 claves fundamentales para una farmacia rentable"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El mercado farmac\u00e9utico es fundamental en M\u00e9xico, cada farmacia tiene un arraigo importante en su comunidad y representa un foco de tranquilidad para las familias. Adem\u00e1s,&nbsp; como existe una gran demanda de servicios y medicamentos se convierten en negocios rentables, aunque enfrentan una amplia competencia que est\u00e1 orillando a las farmacias a modernizar su punto de venta para destacar frente a sus competidores.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el pa\u00eds existen m\u00e1s de 56 mil farmacias y si a esta cantidad se le suman aquellos&nbsp; establecimientos comerciales que tambi\u00e9n venden art\u00edculos para el bienestar y la salud la cifra puede rebasar los 80 mil locales en toda la Rep\u00fablica Mexicana.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por igual, tener una farmacia es un buen negocio, ya que este mercado registra un valor superior a los 14 mil 500 millones de d\u00f3lares anuales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como due\u00f1o de farmacia habr\u00e1s notado que la competencia es cada vez m\u00e1s fuerte, por lo que una farmacia ya no puede ser un negocio sin el control de todas sus actividades. Necesitas que tu comercio sea din\u00e1mico y responda a las necesidades de la sociedad, para ello tener un punto de venta eficiente es clave.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres aumentar tus ventas y contar con clientes fieles a tu negocio sigue las siguientes claves.&nbsp;&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Temas en este art\u00edculo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #00a4ae;color:#00a4ae\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #00a4ae;color:#00a4ae\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.pulpos.com\/las-4-claves-fundamentales-para-una-farmacia-rentable\/#Factores_para_tener_una_farmacia_exitosa\" >Factores para tener una farmacia exitosa<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.pulpos.com\/las-4-claves-fundamentales-para-una-farmacia-rentable\/#1_Mejora_la_gestion_de_tu_negocio\" >1. Mejora la gesti\u00f3n de tu negocio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.pulpos.com\/las-4-claves-fundamentales-para-una-farmacia-rentable\/#2_Aplica_estrategias_de_marketing_y_publicidad\" >2. Aplica estrategias de marketing y publicidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.pulpos.com\/las-4-claves-fundamentales-para-una-farmacia-rentable\/#3_Moderniza_tu_inventario_con_un_punto_de_venta_POS\" >3. Moderniza tu inventario con un punto de venta (POS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.pulpos.com\/las-4-claves-fundamentales-para-una-farmacia-rentable\/#4_Expande_tu_negocio\" >4. Expande tu negocio&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factores_para_tener_una_farmacia_exitosa\"><\/span>Factores para tener una farmacia exitosa<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Tener un sistema de punto de venta \u00e1gil y funcional ser\u00e1 de gran ayuda para que tu farmacia logre sus objetivos. Aqu\u00ed tienes 4 claves esenciales para llevar a tu negocio hacia un mayor nivel de atenci\u00f3n y gesti\u00f3n.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Mejora_la_gestion_de_tu_negocio\"><\/span>1. Mejora la gesti\u00f3n de tu negocio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La gesti\u00f3n de tu farmacia es un gran reto, necesitas analizar todos tus procesos e identificar que puedes optimizar. Puede ser que te enfoques en la capacitaci\u00f3n de tus empleados, en sumar tecnolog\u00edas que te hagan m\u00e1s productivo, generar nuevas alianzas o verificar el estado de tu local o tus sucursales si es el caso.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un punto de venta farmacia es un sistema cuya tecnolog\u00eda se adapta justamente a la configuraci\u00f3n de tu negocio y las necesidades particulares de tus clientes. Un software punto de venta es una soluci\u00f3n que te ayudar\u00e1 gestionar de mejor forma toda la actividad de tu farmacia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gestionar mejor tu farmacia implica generar una gran experiencia de compra, personalizar tu comunicaci\u00f3n, organizar tu mercanc\u00eda de forma estrat\u00e9gica, obtener el feedback de tus clientes y desarrollar acciones que impulsen al comercio.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Aplica_estrategias_de_marketing_y_publicidad\"><\/span>2. Aplica estrategias de marketing y publicidad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Haz m\u00e1s visible tu negocio con estrategias de marketing tanto tradicional como digital, para que m\u00e1s personas ubiquen tu farmacia y sepan los beneficios que tienen de comprar contigo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mejora la comunicaci\u00f3n con tus clientes, recuerda que lo m\u00e1s valioso para un comercio como este son las recomendaciones voz a voz. Adem\u00e1s trata de aplicar acciones que fidelicen a los clientes que ya tienes para que sigan comprando frecuentemente.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puedes invertir en publicidad exterior para tu local, en banners y carteles, as\u00ed como en espacios digitales como en Google o redes sociales. Crea ofertas y promociones que impulsen las ventas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Moderniza_tu_inventario_con_un_punto_de_venta_POS\"><\/span>3. Moderniza tu inventario con un punto de venta (POS)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este punto es crucial para cualquier negocio. Necesitas verificar c\u00f3mo est\u00e1s manejando tu inventario y modernizar esta actividad a trav\u00e9s de un sistema punto de venta (POS) que te permita tener un control preciso de los art\u00edculos, optimizar tu stock para que siempre cuentes con disponibilidad y a la vez no se te queden medicamentos por cuestiones de caducidad, adem\u00e1s de tener notificaciones y posibilidad de monitorear tu inventario en tiempo real.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existen software que ayuda a tu punto de venta, pero debes verificar que realmente sea funcional y con la capacidad para apoyar tu negocio. Verifica si tienes la opci\u00f3n de un punto de venta gratis y los beneficios que te brinda este tipo de tecnolog\u00edas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Expande_tu_negocio\"><\/span>4. Expande tu negocio&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que tengas orden y control de tus inventarios a trav\u00e9s de un punto de venta puedes pensar en expandir tu negocio, ya sea con nuevos servicios como las consultas m\u00e9dicas o hacer estrategias de ventas cruzadas para agregar otras categor\u00edas de art\u00edculos m\u00e1s all\u00e1 de los medicamentos.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un software como el que mencionamos para tu punto de venta te puede ser de ayuda en la gesti\u00f3n, control, monitoreo, reporte e informaci\u00f3n sobre tu negocio, lo cual te ayudar\u00e1 a mejorar los procesos y tu atenci\u00f3n de los clientes.<br>\u00bfQuieres hacer m\u00e1s rentable tu punto de venta? Hazlo con Pulpos un sistema punto de venta alojado en la nube que te ayuda a manejar tus inventario de forma adecuada, a dar un mejor seguimiento de tu venta y a detectar tendencias fundamentales para que implementes diferentes estrategias. Puedes probar Pulpos sin costo durante 14 d\u00edas para que verifiques sus funciones y ver\u00e1s que son muchas las ventajas de este software.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Observa c\u00f3mo puedes mejorar tu punto de venta y hacer de tu farmacia un negocio exitoso, siguiendo estas 4 claves.<\/p>\n","protected":false},"author":228603399,"featured_media":528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":5490,"font":"oswald","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[121891],"tags":[],"class_list":["post-513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos-para-emprendedores"],"yoast_head":"<!-- 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