{"id":658,"date":"2023-05-02T13:43:05","date_gmt":"2023-05-02T19:43:05","guid":{"rendered":"https:\/\/blog.pulpos.com\/?p=658"},"modified":"2024-06-22T15:58:43","modified_gmt":"2024-06-22T21:58:43","slug":"que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos","status":"publish","type":"post","link":"https:\/\/blog.pulpos.com\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/","title":{"rendered":"\u00bfQu\u00e9 es la gesti\u00f3n de seguridad y c\u00f3mo te ayuda a evitar robos?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Los peque\u00f1os comercios como tiendas, ferreter\u00edas, farmacias, tlapaler\u00edas, entre otros, sufren d\u00eda a d\u00eda de diversos robos que van mermando el negocio, por eso es importante desarrollar una gesti\u00f3n de seguridad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El robo hormiga puede ocasionar p\u00e9rdidas a los ingresos del comercio de entre 25 y 30%, adem\u00e1s de mermar un 15% el inventario, lo que a la larga representar\u00e1 un problema de rentabilidad. Pero puedes prepararte y anticipar acciones con una adecuada gesti\u00f3n de seguridad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante 2022, el 21.4% de los comercios en la Ciudad de M\u00e9xico se vieron afectados por alg\u00fan il\u00edcito y el 41.4% tuvo impacto por el robo hormiga. Por eso es importante prevenir y manejar el hurto en las tiendas de retail, m\u00e1s cuando el robo hormiga ha aumentado hasta un 300%.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas medidas que pueden contribuir con una gesti\u00f3n de seguridad en el negocio, entre estas la implementaci\u00f3n de un software de punto de venta adecuado puede ayudar a prevenir el hurto como veremos m\u00e1s adelante.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Temas en este art\u00edculo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #00a4ae;color:#00a4ae\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #00a4ae;color:#00a4ae\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.pulpos.com\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#Tipos_de_hurto_y_como_evitarlos\" >Tipos de hurto y c\u00f3mo evitarlos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.pulpos.com\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#Medidas_para_la_prevencion_del_hurto\" >Medidas para la prevenci\u00f3n del hurto<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.pulpos.com\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#Factor_administrativo\" >Factor administrativo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.pulpos.com\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#Factor_humano\" >Factor humano<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.pulpos.com\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#Factor_tecnologico\" >Factor tecnol\u00f3gico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.pulpos.com\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#Factor_ambiental\" >Factor ambiental<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.pulpos.com\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#Factor_de_coordinacion\" >Factor de coordinaci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.pulpos.com\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#Que_es_el_manejo_del_hurto\" >Qu\u00e9 es el manejo del hurto<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipos_de_hurto_y_como_evitarlos\"><\/span>Tipos de hurto y c\u00f3mo evitarlos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un comercio o tienda retail puede ser objeto de diversos tipos de robo, entre los que destacan:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hurto <\/strong><strong>interno<\/strong>: cuando los empleados sustraen mercanc\u00eda o efectivo.&nbsp;<\/li>\n\n\n\n<li><strong>Hurto <\/strong><strong>externo<\/strong>: cuando un visitante, proveedor o cliente roba productos en el proceso de la cadena de suministro o cuando los art\u00edculos ya est\u00e1n en exhibici\u00f3n.<\/li>\n\n\n\n<li><strong>Robo<\/strong>: sea f\u00edsico, cibern\u00e9tico o de informaci\u00f3n, es decir, cuando se vulnera un entorno por la fuerza o con fraudes.<\/li>\n\n\n\n<li><strong>Atraco<\/strong>: se considera al robo con violencia e intimidaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Medidas_para_la_prevencion_del_hurto\"><\/span>Medidas para la prevenci\u00f3n del hurto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La implementaci\u00f3n de medidas de seguridad es la parte medular de la gesti\u00f3n de seguridad, ya que consiste en hacer un diagn\u00f3stico de los entornos y procesos de la tienda de retail para hallar factores propensos al robo e implementar las medidas para persuadir, evitarlo o detectarlo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las medidas de prevenci\u00f3n del hurto pueden provenir seg\u00fan el entorno o recurso, principalmente por estos factores:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factor_administrativo\"><\/span>Factor administrativo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En esta parte debes poner atenci\u00f3n y analizar la parte administrativa de tu negocio, es decir, los procesos para verificar si en alguno de ellos hay lagunas, poca visibilidad o bajo control de las mercanc\u00edas, entregas, autorizaciones, etc\u00e9tera.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factor_humano\"><\/span>Factor humano<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta parte es crucial para cualquier tipo de empresa o negocio. Necesitas contar con un proceso de selecci\u00f3n y contrataci\u00f3n eficiente para encontrar al personal adecuado; adem\u00e1s de tener los mecanismos para detectar y verificar que est\u00e1s integrando a tu tienda retail personal honesto y con valores.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed es importante que realices una capacitaci\u00f3n del personal fomentando los valores de tu negocio y reforzando un mensaje de la importancia de un comportamiento \u00e9tico y responsable.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factor_tecnologico\"><\/span>Factor tecnol\u00f3gico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Verifica con qu\u00e9 herramientas cuentas para disuadir o prevenir los il\u00edcitos. La gesti\u00f3n de seguridad consiste en hallar las mejores soluciones que representen mayor valor sin que te desgaste invertir en todo tipo de sistemas de seguridad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la parte tecnol\u00f3gica puedes usar desde c\u00e1maras de videovigilancia y alarmas hasta un software de punto de venta.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerda que un software de punto de venta no solo te ayudar\u00e1 a ser m\u00e1s \u00e1gil, moderno y eficiente, sino que representa una excelente plataforma para prevenir el hurto porque tendr\u00e1s un correcto y preciso control de tu inventario que puedes verificar en tiempo real; adem\u00e1s de un seguimiento puntual de todas tus ventas, as\u00ed que ser\u00e1 m\u00e1s f\u00e1cil detectar alg\u00fan faltante y tomar acciones inmediatas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factor_ambiental\"><\/span>Factor ambiental<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trata de controlar tu infraestructura, ambientaci\u00f3n y espacios f\u00edsicos para que puedas disuadir y eliminar el robo en tu negocio, por ejemplo, con una iluminaci\u00f3n adecuada, una organizaci\u00f3n en la que no expongas los art\u00edculos de m\u00e1s valor, accesos amplios, acomodos que te brinden visibilidad y cualquier detalle que aumente la gesti\u00f3n de seguridad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos de los robos, sobre todo, en el caso del \u201chormiga\u201d se da porque el infractor vio la oportunidad, se le acomodaron las condiciones para sustraer un art\u00edculo. Esto lo puedes combatir con estas medidas de gesti\u00f3n de seguridad.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factor_de_coordinacion\"><\/span>Factor de coordinaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Busca alianzas con otros comercios, con la fuerza de seguridad p\u00fablica y hasta con los mismos empleados y clientes para tener una coordinaci\u00f3n de esfuerzos enfocadas en la gesti\u00f3n de seguridad.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_es_el_manejo_del_hurto\"><\/span>Qu\u00e9 es el manejo del hurto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte de la gesti\u00f3n de seguridad en tu tienda retail debes hacer un plan de prevenci\u00f3n y un protocolo de acci\u00f3n, que te ayudar\u00e1 a prevenir, anticipar escenarios y actuar de manera m\u00e1s estrat\u00e9gica antes, durante y despu\u00e9s de un il\u00edcito.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El manejo del hurto es la forma c\u00f3mo afrontas los diversos il\u00edcitos para minimizar los impactos contra tu negocio. Al generar un plan y protocolo de gesti\u00f3n de seguridad para manejo del hurto no olvides incluir:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identificaci\u00f3n del hurto<\/li>\n\n\n\n<li>Clasificaci\u00f3n del delito<\/li>\n\n\n\n<li>Pol\u00edticas y procedimientos de seguridad<\/li>\n\n\n\n<li>Lineamientos de entrenamiento del personal<\/li>\n\n\n\n<li>Acciones a tomar frente a cada uno de los il\u00edcitos<\/li>\n\n\n\n<li>Consejos de comportamiento, por ejemplo, el evitar la confrontaci\u00f3n con el ladr\u00f3n<\/li>\n\n\n\n<li>Contactos y flujos de a qui\u00e9n se debe contactar<\/li>\n\n\n\n<li>Evaluaci\u00f3n y mejora continua:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lo m\u00e1s importante de la gesti\u00f3n de seguridad es prepararse y establecer los pasos para prevenir y manejar el hurto en una tienda retail. Un software de punto de venta es una herramienta que agilizar\u00e1 tu negocio y a la vez te ayudar\u00e1 a mantener un mayor control, con lo cual podr\u00e1s prevenir el robo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre la importancia de la gesti\u00f3n de seguridad y c\u00f3mo implementar medidas de prevenci\u00f3n y manejo de hurtos te ayudar\u00e1 a disminuir los robos en tu negocio.<\/p>\n","protected":false},"author":228603399,"featured_media":711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":5490,"font":"oswald","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[121891],"tags":[],"class_list":["post-658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos-para-emprendedores"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es la gesti\u00f3n de seguridad y c\u00f3mo te ayuda a evitar robos? - Pulpos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pulpos.com\/blog\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es la gesti\u00f3n de seguridad y c\u00f3mo te ayuda a evitar robos? - Pulpos\" \/>\n<meta property=\"og:description\" content=\"Descubre la importancia de la gesti\u00f3n de seguridad y c\u00f3mo implementar medidas de prevenci\u00f3n y manejo de hurtos te ayudar\u00e1 a disminuir los robos en tu negocio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pulpos.com\/blog\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/\" \/>\n<meta property=\"og:site_name\" content=\"El Blog de Pulpos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/app.pulpos\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-02T19:43:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-22T21:58:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pulpos.com\/wp-content\/uploads\/2023\/05\/frankmartinb_someone_stealing_products_in_a_small_grocery_store_68fe8fde-f684-46e3-adff-1fbb5095f4bd.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"eileenrosner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"eileenrosner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pulpos.com\\\/blog\\\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.pulpos.com\\\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\\\/\"},\"author\":{\"name\":\"eileenrosner\",\"@id\":\"https:\\\/\\\/blog.pulpos.com\\\/#\\\/schema\\\/person\\\/fae21d4384166573fc4b26e468bc229e\"},\"headline\":\"\u00bfQu\u00e9 es la gesti\u00f3n de seguridad y c\u00f3mo te ayuda a evitar robos?\",\"datePublished\":\"2023-05-02T19:43:05+00:00\",\"dateModified\":\"2024-06-22T21:58:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.pulpos.com\\\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\\\/\"},\"wordCount\":990,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.pulpos.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pulpos.com\\\/blog\\\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.pulpos.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/frankmartinb_someone_stealing_products_in_a_small_grocery_store_68fe8fde-f684-46e3-adff-1fbb5095f4bd.png?fit=1024%2C1024&ssl=1\",\"articleSection\":[\"Consejos para emprendedores\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pulpos.com\\\/blog\\\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.pulpos.com\\\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\\\/\",\"url\":\"https:\\\/\\\/pulpos.com\\\/blog\\\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\\\/\",\"name\":\"\u00bfQu\u00e9 es la gesti\u00f3n de seguridad y c\u00f3mo te ayuda a evitar robos? - Pulpos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.pulpos.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pulpos.com\\\/blog\\\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pulpos.com\\\/blog\\\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.pulpos.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/frankmartinb_someone_stealing_products_in_a_small_grocery_store_68fe8fde-f684-46e3-adff-1fbb5095f4bd.png?fit=1024%2C1024&ssl=1\",\"datePublished\":\"2023-05-02T19:43:05+00:00\",\"dateModified\":\"2024-06-22T21:58:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pulpos.com\\\/blog\\\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pulpos.com\\\/blog\\\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/pulpos.com\\\/blog\\\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.pulpos.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/frankmartinb_someone_stealing_products_in_a_small_grocery_store_68fe8fde-f684-46e3-adff-1fbb5095f4bd.png?fit=1024%2C1024&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.pulpos.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/frankmartinb_someone_stealing_products_in_a_small_grocery_store_68fe8fde-f684-46e3-adff-1fbb5095f4bd.png?fit=1024%2C1024&ssl=1\",\"width\":1024,\"height\":1024,\"caption\":\"frankmartinb someone stealing products in a small grocery store 68fe8fde f684 46e3 adff 1fbb5095f4bd\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pulpos.com\\\/blog\\\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/blog.pulpos.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es la gesti\u00f3n de seguridad y c\u00f3mo te ayuda a evitar robos?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.pulpos.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.pulpos.com\\\/\",\"name\":\"El Blog de Pulpos\",\"description\":\"Todo sobre gesti\u00f3n de inventario, ventas y puntos de venta en M\u00e9xico\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.pulpos.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.pulpos.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.pulpos.com\\\/#organization\",\"name\":\"Pulpos Gesti\u00f3n y Punto de Venta\",\"url\":\"https:\\\/\\\/blog.pulpos.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.pulpos.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.pulpos.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Transparent-2.png?fit=1820%2C618&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.pulpos.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Transparent-2.png?fit=1820%2C618&ssl=1\",\"width\":1820,\"height\":618,\"caption\":\"Pulpos Gesti\u00f3n y Punto de Venta\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.pulpos.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/app.pulpos\",\"https:\\\/\\\/www.instagram.com\\\/pulpos.gestion\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.pulpos.com\\\/#\\\/schema\\\/person\\\/fae21d4384166573fc4b26e468bc229e\",\"name\":\"eileenrosner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8732c774ee1b8b118449ac718b40b720db57354bb7d93750c8863da713f309a?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8732c774ee1b8b118449ac718b40b720db57354bb7d93750c8863da713f309a?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8732c774ee1b8b118449ac718b40b720db57354bb7d93750c8863da713f309a?s=96&d=identicon&r=g\",\"caption\":\"eileenrosner\"},\"sameAs\":[\"http:\\\/\\\/blogpulpos.wordpress.com\"],\"url\":\"https:\\\/\\\/blog.pulpos.com\\\/author\\\/frankpulpos\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es la gesti\u00f3n de seguridad y c\u00f3mo te ayuda a evitar robos? - Pulpos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pulpos.com\/blog\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es la gesti\u00f3n de seguridad y c\u00f3mo te ayuda a evitar robos? - Pulpos","og_description":"Descubre la importancia de la gesti\u00f3n de seguridad y c\u00f3mo implementar medidas de prevenci\u00f3n y manejo de hurtos te ayudar\u00e1 a disminuir los robos en tu negocio.","og_url":"https:\/\/pulpos.com\/blog\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/","og_site_name":"El Blog de Pulpos","article_publisher":"https:\/\/www.facebook.com\/app.pulpos","article_published_time":"2023-05-02T19:43:05+00:00","article_modified_time":"2024-06-22T21:58:43+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/blog.pulpos.com\/wp-content\/uploads\/2023\/05\/frankmartinb_someone_stealing_products_in_a_small_grocery_store_68fe8fde-f684-46e3-adff-1fbb5095f4bd.png","type":"image\/png"}],"author":"eileenrosner","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"eileenrosner","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pulpos.com\/blog\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#article","isPartOf":{"@id":"https:\/\/blog.pulpos.com\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/"},"author":{"name":"eileenrosner","@id":"https:\/\/blog.pulpos.com\/#\/schema\/person\/fae21d4384166573fc4b26e468bc229e"},"headline":"\u00bfQu\u00e9 es la gesti\u00f3n de seguridad y c\u00f3mo te ayuda a evitar robos?","datePublished":"2023-05-02T19:43:05+00:00","dateModified":"2024-06-22T21:58:43+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.pulpos.com\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/"},"wordCount":990,"commentCount":0,"publisher":{"@id":"https:\/\/blog.pulpos.com\/#organization"},"image":{"@id":"https:\/\/pulpos.com\/blog\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.pulpos.com\/wp-content\/uploads\/2023\/05\/frankmartinb_someone_stealing_products_in_a_small_grocery_store_68fe8fde-f684-46e3-adff-1fbb5095f4bd.png?fit=1024%2C1024&ssl=1","articleSection":["Consejos para emprendedores"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pulpos.com\/blog\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.pulpos.com\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/","url":"https:\/\/pulpos.com\/blog\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/","name":"\u00bfQu\u00e9 es la gesti\u00f3n de seguridad y c\u00f3mo te ayuda a evitar robos? - Pulpos","isPartOf":{"@id":"https:\/\/blog.pulpos.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pulpos.com\/blog\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#primaryimage"},"image":{"@id":"https:\/\/pulpos.com\/blog\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.pulpos.com\/wp-content\/uploads\/2023\/05\/frankmartinb_someone_stealing_products_in_a_small_grocery_store_68fe8fde-f684-46e3-adff-1fbb5095f4bd.png?fit=1024%2C1024&ssl=1","datePublished":"2023-05-02T19:43:05+00:00","dateModified":"2024-06-22T21:58:43+00:00","breadcrumb":{"@id":"https:\/\/pulpos.com\/blog\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pulpos.com\/blog\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/pulpos.com\/blog\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.pulpos.com\/wp-content\/uploads\/2023\/05\/frankmartinb_someone_stealing_products_in_a_small_grocery_store_68fe8fde-f684-46e3-adff-1fbb5095f4bd.png?fit=1024%2C1024&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.pulpos.com\/wp-content\/uploads\/2023\/05\/frankmartinb_someone_stealing_products_in_a_small_grocery_store_68fe8fde-f684-46e3-adff-1fbb5095f4bd.png?fit=1024%2C1024&ssl=1","width":1024,"height":1024,"caption":"frankmartinb someone stealing products in a small grocery store 68fe8fde f684 46e3 adff 1fbb5095f4bd"},{"@type":"BreadcrumbList","@id":"https:\/\/pulpos.com\/blog\/que-es-la-gestion-de-seguridad-y-como-te-ayuda-a-evitar-robos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blog.pulpos.com\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es la gesti\u00f3n de seguridad y c\u00f3mo te ayuda a evitar robos?"}]},{"@type":"WebSite","@id":"https:\/\/blog.pulpos.com\/#website","url":"https:\/\/blog.pulpos.com\/","name":"El Blog de Pulpos","description":"Todo sobre gesti\u00f3n de inventario, ventas y puntos de venta en M\u00e9xico","publisher":{"@id":"https:\/\/blog.pulpos.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.pulpos.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blog.pulpos.com\/#organization","name":"Pulpos Gesti\u00f3n y Punto de Venta","url":"https:\/\/blog.pulpos.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.pulpos.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.pulpos.com\/wp-content\/uploads\/2022\/12\/Transparent-2.png?fit=1820%2C618&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.pulpos.com\/wp-content\/uploads\/2022\/12\/Transparent-2.png?fit=1820%2C618&ssl=1","width":1820,"height":618,"caption":"Pulpos Gesti\u00f3n y Punto de Venta"},"image":{"@id":"https:\/\/blog.pulpos.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/app.pulpos","https:\/\/www.instagram.com\/pulpos.gestion"]},{"@type":"Person","@id":"https:\/\/blog.pulpos.com\/#\/schema\/person\/fae21d4384166573fc4b26e468bc229e","name":"eileenrosner","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/e8732c774ee1b8b118449ac718b40b720db57354bb7d93750c8863da713f309a?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e8732c774ee1b8b118449ac718b40b720db57354bb7d93750c8863da713f309a?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8732c774ee1b8b118449ac718b40b720db57354bb7d93750c8863da713f309a?s=96&d=identicon&r=g","caption":"eileenrosner"},"sameAs":["http:\/\/blogpulpos.wordpress.com"],"url":"https:\/\/blog.pulpos.com\/author\/frankpulpos\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.pulpos.com\/wp-content\/uploads\/2023\/05\/frankmartinb_someone_stealing_products_in_a_small_grocery_store_68fe8fde-f684-46e3-adff-1fbb5095f4bd.png?fit=1024%2C1024&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/peqae3-aC","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blog.pulpos.com\/wp-json\/wp\/v2\/posts\/658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.pulpos.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.pulpos.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.pulpos.com\/wp-json\/wp\/v2\/users\/228603399"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.pulpos.com\/wp-json\/wp\/v2\/comments?post=658"}],"version-history":[{"count":4,"href":"https:\/\/blog.pulpos.com\/wp-json\/wp\/v2\/posts\/658\/revisions"}],"predecessor-version":[{"id":5899,"href":"https:\/\/blog.pulpos.com\/wp-json\/wp\/v2\/posts\/658\/revisions\/5899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.pulpos.com\/wp-json\/wp\/v2\/media\/711"}],"wp:attachment":[{"href":"https:\/\/blog.pulpos.com\/wp-json\/wp\/v2\/media?parent=658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.pulpos.com\/wp-json\/wp\/v2\/categories?post=658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.pulpos.com\/wp-json\/wp\/v2\/tags?post=658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}